A film about two strangers on an odyssey of discovery, a path that is mounted with exquisite pain and joy of infatuation, they simply do not realize. A series of hilarious misadventures tracing their bee coast road trip as they go about fulfilling their last wishes.
That is what Anjaana Anjaani talks about, starring Ranbir Kapoor and Priyanka Chopra. The movie set to release on 1st October is all guns blazing trying to promote the film which has been the latest trend in the Bollywood industry. With visiting malls to coming on various reality shows, well Ranbir and Priyanka as a team is doing all sorts of things to promote the movie. Recently they were in a few fashion stores. But the big thing was when they actually were on a 3D social networking site which was something really out of the box.
They are in all those places and brands which you can imagine from even promoting their movie with an insurance company. A number of brands have tied up with the film Anjaana Anjaani, for co-branded promotion. While the brands hope to get mileage through the association, the producer would save a substantial sum of money, which would otherwise be spent on the film promotion. Rumor has that they have spent around Rs 4 crore in promoting their brands by associating with the film. None of these brands has been integrated in the film story and do not appear as brands in the film.
"The film is about youngsters and the promotional activities and the brands wanted to tap the young audiences who would come out to watch the film," said Pritie Jadhav, vice-president, branding and entertainment.
Brand experts say though film-branding is not the main medium for marketing brands (just two-three per cent of the ad budget of most big brands), it is cost-effective and a bonus. For producers, it is a win-win, as it helps to reduce publicity budgets a minimum of 15 per cent. However, brand owners are also waking up to the risks of in-film branding and opting for outside associations.
It also makes sense money wise, he said. "If we had done in-film branding exercise would have cost us double what we paid. In India the quality of in-movie does not rank particularly high. And 'secure promotion in co-branding as the stars hope we get ad rates and lower the risk of visual also be relaxed because it does not depend on the success or failure of the film, "said one of the areas under the brand Anjaana Anjaani.
The 3D social networking site with which Anjaana Anjaani has collaborated with has reached out to the younger generation in the virtual world, where people get to meet strangers (like the theme of Anjaana Anjaani) and then party in 3D characters in the virtual world. Well that is something which you call Thinking out of the box. - 42255
That is what Anjaana Anjaani talks about, starring Ranbir Kapoor and Priyanka Chopra. The movie set to release on 1st October is all guns blazing trying to promote the film which has been the latest trend in the Bollywood industry. With visiting malls to coming on various reality shows, well Ranbir and Priyanka as a team is doing all sorts of things to promote the movie. Recently they were in a few fashion stores. But the big thing was when they actually were on a 3D social networking site which was something really out of the box.
They are in all those places and brands which you can imagine from even promoting their movie with an insurance company. A number of brands have tied up with the film Anjaana Anjaani, for co-branded promotion. While the brands hope to get mileage through the association, the producer would save a substantial sum of money, which would otherwise be spent on the film promotion. Rumor has that they have spent around Rs 4 crore in promoting their brands by associating with the film. None of these brands has been integrated in the film story and do not appear as brands in the film.
"The film is about youngsters and the promotional activities and the brands wanted to tap the young audiences who would come out to watch the film," said Pritie Jadhav, vice-president, branding and entertainment.
Brand experts say though film-branding is not the main medium for marketing brands (just two-three per cent of the ad budget of most big brands), it is cost-effective and a bonus. For producers, it is a win-win, as it helps to reduce publicity budgets a minimum of 15 per cent. However, brand owners are also waking up to the risks of in-film branding and opting for outside associations.
It also makes sense money wise, he said. "If we had done in-film branding exercise would have cost us double what we paid. In India the quality of in-movie does not rank particularly high. And 'secure promotion in co-branding as the stars hope we get ad rates and lower the risk of visual also be relaxed because it does not depend on the success or failure of the film, "said one of the areas under the brand Anjaana Anjaani.
The 3D social networking site with which Anjaana Anjaani has collaborated with has reached out to the younger generation in the virtual world, where people get to meet strangers (like the theme of Anjaana Anjaani) and then party in 3D characters in the virtual world. Well that is something which you call Thinking out of the box. - 42255
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